Selling

Pricing

“What is it worth?”

Well, it depends. Do you want to sell quickly? Are you willing to wait out a slow market? Do you have to sell now in order to get on with your life or is there really no rush? Regardless of your timeline, there is one thing that will have a bigger impact on your chances of success than any other. The single most important factor in successfully selling any piece of property is the price. But how do we determine the price that hits that sweet spot, getting you full value and in a timely manner? Keller Williams is not just a brokerage. It is a tech company. We have at our fingertips leading edge technology unavailable to any other brokerages, tools we use to break down and study the market in forensic detail so that you don’t have to. That technology, coupled with our experience and knowledge is what is going to help us strategically position your home in the market.

Timing

“When is the best time to sell"?

There are seasons to the real estate world and understanding them can give you a leg up in positioning your apartment in the market. We can help you pick the ideal time to list, thus giving yourself the greatest odds for success. You want to get things off to a good start. So do we. Timing is everything.

Marketing

“How will you market our apartment?”

This is where things get fun! Once your home is priced to sell and you’re ready to go, we kick the marketing into high gear. We have great photographers and videographers. If your place needs staging, leave that to us. A comprehensive campaign will be drawn up to use the strengths of your apartment to their best advantage. There are over 940 Keller Williams offices worldwide and your listing will hit them all the minute we pull the trigger. This is particularly valuable when you consider that a substantial percentage of NYC real estate is foreign bought and owned. Locally there are a number of creative techniques we use to drive potential buyers to view your home. We will keep you informed and a part of the process every step of the way. Our approach will be both macro and micro.

Negotiating and Closing

“Let’s get it done!”

Getting the best price for you is the goal. But what happens next? The closing process in a NYC real estate transaction is complex and has a multitude of moving parts. Although a symphony orchestra is made up of many, many skilled musicians, a conductor is essential for it all to work cohesively, to let the music soar. Let us be your real estate maestros, coordinating the various professionals necessary to get the job done; insurers, lenders, lawyers, etc. We can even help you find a good moving company.